Search Engine Optimisation
Achieving a top position in the most popular search engines
has nothing to do with having the the flashiest site on the
web. In fact, having a web site designed purely to look good
can actually harm your rankings.
Web site optimisation is an essential element of Internet
strategy. It's a time consuming process requiring research,
development and patience. Having a well optimised site will
save you money in the long term and generate more targetted
visitors than a site left un-optimised.
Is your site optimised for the keywords that are likely to deliver the most targetted traffic?
Maybe your site already has a top 10 listing for a selection of keywords, but are they the most efficient keywords? Choosing the wrong words to optimise can mean missing out on hundreds or thousands visitors. There are a number of reasons why a site isn't receiving many visitors or sales.
- Your chosen keywords aren't the ones used in search engines.
Maybe you've got some top 10 listings for your keywords - You'll be receiving lots of visitors now, right? Well, not necessarily. If the keywords you've chosen aren't those used in the search engines, your site will go unnoticed.
- There are too many other sites optimised for the words you've chosen.
If you've choosen a word or phrase that's too popular, you could be competing against thousands of similar sites and you'll have less of a chance of achieving a top 10 listing.
- The keywords you've chosen are too general and the visitors
you receive aren't interested in your content.
If your keywords are too general, you won't be receiving targetted traffic and the visitors you recieve will not stay on your site.
Take a look at your visitor log files. If they show lots of visits to your home page and little or nothing deeper, then your visitors are going elsewhere.
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